Seeds of Us
Design Studio II, May 2024 Watercolor, Adobe Illustrator, Adobe Photoshop
Students were asked to create brands based on assigned questions. I created Seeds of Us in response to the question “How can a brand create and present content that will cater to a diverse audience on the basis of factual and connection-oriented research?”
Seeds of Us seeks to help people strengthen long-distance connections while promoting biodiversity and the growth of native pollinators. Instead of sending postcards, customers can order mailable seed packets online that will be sent to a friend of their choice. Customers can choose between six themes: health, freedom, strength, protection, love, or luck. Each envelope contains seeds for three plants symbolizing the chosen theme and native to the recipient’s region, in addition to a message from the customer, information about each plant, and removable plant labels. The logo for Seeds of Us uses three concentric circles to evoke tree rings and community. Hand-painted watercolor drawings imitate plant cells and abstract the imagery of each plant.
Seeds of Us seeks to help people strengthen long-distance connections while promoting biodiversity and the growth of native pollinators. Instead of sending postcards, customers can order mailable seed packets online that will be sent to a friend of their choice. Customers can choose between six themes: health, freedom, strength, protection, love, or luck. Each envelope contains seeds for three plants symbolizing the chosen theme and native to the recipient’s region, in addition to a message from the customer, information about each plant, and removable plant labels. The logo for Seeds of Us uses three concentric circles to evoke tree rings and community. Hand-painted watercolor drawings imitate plant cells and abstract the imagery of each plant.
